Tractor Supply is beloved by many folks across the country as a rural, family friendly down home type shopping option. It was not common knowledge that the company was actually supporting a bunch of things its typical customers would not be OK with: DEI, pride bullshit etc.
A fairly well known Tik-Tocker posted footage of the ultra-progressive HQ and forced agenda materials within.
This prompted IMMEDIATE customer backlash resulting in a stock crash and much bad publicity.
Apparently, Tractor Supply learned from Bud Light and knocked that shit off ASAP and even issued a public response on how they wont be involved with supporting that stuff anymore.
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(Bolding is mine)
Tractor Supply Company Statement
June 27, 2024
For more than 85 years, Tractor Supply has been focused on one thing…serving Life Out Here. Every day our 50,000 Team Members take care of our customers like family. We deeply value our relationship with our customers and the communities we call home.
We are passionate about being good neighbors in our hometowns because without you, we would not be what we are. It is imperative to us that our customers’ hard-earned dollars are taking care of our Team Members and the communities we all love. As you supported us, we have invested millions of dollars in veteran causes, emergency response, animal shelters, state fairs, rodeos and farmers markets. We have also invested in the future of rural America. We are the largest supporter of FFA and have longstanding relationships with 4-H and other educational organizations.
We work hard to live up to our Mission and Values every day and represent the values of the communities and customers we serve. We have heard from customers that we have disappointed them. We have taken this feedback to heart.
Going forward, we will ensure our activities and giving tie directly to our business. For instance, this means we will:
No longer submit data to the Human Rights Campaign
Refocus our Team Member Engagement Groups on mentoring, networking and supporting the business
Further focus on rural America priorities including ag education, animal welfare, veteran causes and being a good neighbor and stop sponsoring nonbusiness activities like pride festivals and voting campaigns
Eliminate DEI roles and retire our current DEI goals while still ensuring a respectful environment
Withdraw our carbon emission goals and focus on our land and water conservation efforts
We will continue to listen to our customers and Team Members. Your trust and confidence in us are of the utmost importance, and we don’t take that lightly.
As we look forward to celebrating our nation’s independence, we also celebrate our more than 50,000 team members across 2,250 stores. Rural communities are the backbone of our nation and what make America great. We are honored to be a part of them.
We are always here and ready to serve you and your family with our legendary service for the life you love. See you in the stores.
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We are turning the tide!
